Paperless transactions are hallmarks of the digital economy. In the global e-marketplace transactional websites are the interface between e-enabled customers and organisations, allowing them to do business with one another anytime, anywhere. Enhanced connectivity underpins the growth of the digital economy. The proliferation of internet-enabled computers in the home and the use of credit cards to pay for goods are major factors in its evolution.
E-consumers exercise greater autonomy and have more choice than is available to them offline in their own locality. They expect to receive a personalised service and an instant response.
In this unit, you will investigate how organisations are responding to the pressures of the e-marketplace by using transactional websites to:
• present their products and services
• gather information
• provide a personalised service.
As an informed ICT user, you need to be aware of the methods used by organisations to persuade their customers to reveal personal information about themselves and what it is used for.
Security and privacy are two key concerns for organisations and individuals operating in the digital economy. You will assess potential threats to customer data and evaluate the effectiveness of current legislation and measures taken by organisations to protect data.
Databases are key to managing the large amount of data that organisations collect. You will learn how to use database software to analyse data and identify trends and patterns.
Your work for this unit will culminate in an in-depth investigation into the design of a commercial transactional website and the back-office processes involved in handling an online purchase.
You will apply your database skills to the task of storing and analysing given data in order to identify significant trends and then make recommendations based on your interpretation of them.
© Edexcel
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| Marking Criteria | Strand (a) | Strand (b) | Strand (c) | Strand (d) | Strand (e) |
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Append Queries | ||||
| Example eportfolio A Grade |
Trends | ||||
| Unmatched Queries | |||||
| Evidence |