The work of the ICT practitioner does not stop with the official hand-over of a website to a client. If it is to be successful, an organisation’s website needs to be properly managed and kept up-to-date and interesting.

In this unit you will learn what is involved in managing and monitoring the performance of a site once it has been published on the web and is accessible to a wide audience.

You will investigate different types of web hosts and the services they offer and learn how to upload website files to a web server. There is no point in having a website if no one can find it. Most people use search engines to find information they need on the web.

You will learn how to optimise a site for search engines and will explore other techniques that can be used to attract visitors to a site and keep them coming back.

In Unit 5, you developed a static ‘brochure’ website for a business client. In this unit you will continue working on this site to improve its functionality by adding an e-marketing upgrade. Once the site is up and running, you will carry out and document routine maintenance activities and site reviews. You will monitor and assess site performance using statistics and user feedback.

This is a practitioner-focused unit. The knowledge and skills developed in this unit are particularly relevant to those considering working in the ICT industry or having an ICT role in a company.

© Edexcel